Unclear strategy. A go-to-market plan that doesn't add up. A value proposition that isn't landing. A project stalled with no clear owner. If this sounds familiar, Louisa gets hands-on with your team to fix it.

Assess

Understand your project, your team, and what the problem is.

Align

Build a plan together and get stakeholder buy-in before moving.

Execute

Get hands-on with your team — not from the sidelines.

How she can help

Three ways in

Strategy & Go-to-Market

Turning your promising medtech or digital health product into a clear market plan — positioning, business model, pricing, and the roadmap to launch, whether locally or internationally.

Voice of the Customer

Translating real input from patients, clinicians, and the market into a value proposition grounded in evidence — one that aligns R&D, regulatory, and commercial teams, and resonates with buyers and investors.

Hands-On Project Leadership

Getting stalled or unclear initiatives back on track — clarifying ownership, aligning stakeholders, and driving execution so plans turn into results.

Track record

What clients say

Who she is

Louisa Busca Grisoni

Portrait of Louisa Busca Grisoni

With over 30 years in medtech and digital health, Louisa has led product strategy, go-to-market, and innovation initiatives — from global players like Phonak and Advanced Bionics to early-stage startups.

She works at the intersection of product, marketing, and business — with the technical depth to engage R&D and the commercial instincts to shape positioning and investor narratives.

Beyond the work itself, she's driven by genuine human connection, building the trust that makes collaboration — and mutual growth — possible.